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The Philicom brand has been around for many years, well 9 years to be exact.  So over the years we have been helping other webmasters aswell as learning many stategies ourselves.  Below is our 3 point plan.
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Together we can REBUILD the WEB.
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Knowing the Basics of HTML—Part II

The Initial of the HTML stands for the HYPERTEXT MARKUP Language. Actually the computer savvy people love using acronyms and initials. Here’s the Break up of HTML:

Hyper –
The word Hyper is contrary to linear. It is the computer program that used to move in the linear pattern. The HTML does not keep a hold to this kind of pattern and permits the viewer of the WWW to visit anywhere and at any time according to their desire.

Text -
The text is English letters.

Markup -
What you’ll do is Markup. You will actually write in simple English and Markup and it will mark up whatever you wrote.

Language-
May be it was due to the reason that they were in need of something that had L for finishing the HTML markup. It is a language, but it is in Simple English.

In the year 1999, the HTML 4.01 version was introduced. This is a latest version, though the HTML 5 version is being drafted currently.

HTML is actually the backbone of the Internet. The Hypertext Markup Language means the collection of the tags with the left and the right brackets. After this, the creator or the web designer makes a decision on what going to be between the tags. Basically, you will have the opening tag and the closing tag. The HTML makes a majority of pages that you are able to visit the internet. The HTML is extremely easy to understand and can be easily used for creating lots of web pages. Whenever, a web browser demands the server for the webpage, the server responds to it with a huge amount of the text in the ASCII Format. The browser will strip out everything one at a time, then compile the same in the form of images and text that can be easily understood.

Each and every piece understood by browser is sectioned and whatever is not understood transforms into a text on page. If there is anything between some of the tags, the same will be formatted in a special manner depending on how that code is written. Along with the HTML when the cascading style sheets (CSS) are also sent, they will utilize the code lines feeling that they are absolute rules for that particular page. These rules are likely to affect how the other tags are interpreted or read out and in some of the cases it can help for creating new ‘temporary tags’ that the browser is able to understand.

Prior to the assembly of the page, the browser would request any number of images needed by it before getting finished with the work. Therefore, when everyone was still using the dial up, the text and the text formatting was seen first and after a few seconds, the browser will start downloading the images that are required for finishing off the required information or data.

Due to the advancements of the Internet, the browsers of majority of people were in a position to effortlessly be able to pull the code as well as the images at one time.

Knowing the Basics of HTML – Part 1

History

If you compare the HTML with the old version, you sill see that lots of contents of the contemporary HTML is incorporated in the first documentation and you will also see that more than 50 percent tags that are mentioned in the original version are still present.

As more and more people started to write the web pages and the alternatives to original software, more and more features started getting added to the HTML. There were so many features that were universally adopted like the “img” element that is used for inserting the image to the document which was first implemented in the NCSA Mosaic. There were some that were proprietary and only used on 1 or 2 browsers. There were an increasing demand for standardization, that the web browsing software authors had the document called as the specifications that were clearly defined what the HTML looked like and therefore they were in a position to judge whether they were actually missing out the implementation of the HTML parts or not.

The InternetEngineeringTaskForce (IETF) is a standard body concerned with the inter operations of the internet. The IETF published the draft proposal of the HTML in the year 1993. In 1994, the same thing expired without becoming the standard. Later this promoted the IETF for creating the working group for looking forward at the HTML standardization.

The HTML 2.0 version was written in 1995, picking up the idea from the original draft of the HTML. The alternate form of the proposal was called as the HTML+, which was widely used as a source for the new elements that were implemented by the browsers like the method of inserting images in a document, etc.

In the 1995 end, followed the draft of the HTML 3.0, but the working of this was stopped due to lack of support from the browser makers. Then the HTML 3.2 dumped many new features of the 3.0 version. Instead it adopted many creations of the previously popular Mosaic and the Netscape navigator browsers.

In 1997 the HTML 4.0 adopted many browser specific extensions for rationalizing and cleaning up of the HTML. Various elements wee marked as depreciated or obsolete and removed in the later version. In 1999, the 4.01 version was published, which is then latest version, although the HTML 5 version is currently in the drafting process.
In the year 2000, the XHTML version 1.0 which is HTML restructured for making a legal XML document.

Structure of HTML document
The document initially starts with the document type which could be elements or doctype. This describes the type of HTML being used. This will help the browsers to determine the way of interpreting the document and also work out whether it’s following the said rules.

<br /> <! DOCTYPE HTMLPUBLIC "-// W3C //DTD HTML4//EN"></p> <p><html><br /> <head></p> <p><body></p> <h1>hi everyone</h1> <p></body><br /> </body><br /> </html>

Then you can actually see the HTML element “Opening Tag”. This is wrapper around the whole document. The final thing in the HTML document is the closing tag of HTML.

There is a head element in the elements of the HTML. This is a form of wrapper which contains information regarding the document which is commonly called as the megadata. In the head is title element that defines the test heading in menu bar.
After this the body element follows, which is a wrapper containing the actual contents of a page. In such a case, the level 1 header (h1) element is there containing the text “hi everyone”. Many a times, the elements have other elements. The document body will end up involving lots of the nested elements. The division of the page creates overall document structure, and will also contain subdivisions containing headings, lists, paragraphs, etc. The paragraphs might contain elements that will make the links of the other documents.

Search Engine Optimization for Beginners

Search Engine Optimization or SEO has now become inevitable for the success of an online business. Search Engine Optimization (SEO) is simply the process of ranking your business website high among the search results of top search engines such as Google, Yahoo, AltaVista, and MSN, for a search engine for a given keyword or key phrase, thereby driving maximum number of customers to your websites. A plethora of firms now engaged in providing SEO related services. However, these service providers do not render anything special that you can do it yourself. Discussed further in this article are regarding search engine optimisation steps that are informative as well as beneficial for beginners as well as for those interested in do it yourself marketing.

Foremost among the steps in search engine optimization is keyword research, ie, to prepare a list of keyword or keyphrases which are mostly commonly used by visitors to find your product or service. Another important step in connection with SEO-related works is preparation of quality as well as fresh content. Through writing of pertinent content and updating it with informative contents, your website could attract a large number of visitors. Further, via quality content, search engine robots also frequent your website. Steps in connection with search engine optimization also include website redevelopment, in which every aspect of a website, such as, Meta tags, alt tags, architecture, and graphic text, would be modified in order to make it spider friendly as well as to ethically meet the requirements of keyword relevancy.

Link development is also an important step in search engine optimization. Quality links can be generated through a spectrum of means such as one way link exchange, reciprocal link exchanges, and free directory submissions.

On completion of all of these aforesaid steps, the next step is to submit your website to some of the leading search engines as well as directories such as Google, Yahoo, MSN, AltaVista, AOL, Netscape, Lycos, and DMOZ. After submission, it is important to regularly track your website in order to ensure whether optimization really works effectively.

Following the above mentioned steps and tips not only fetch your website high ranking but also to enhance your online business sales.

What You Need To Know About Affiliate Programs

Affiliate programs are excellent vehicles to make a sizable income monthly, provided you have subscribed for the right affiliate programs and you have a website that attracts a lot of traffic day in and day out. The latter aspect can be tackled with some Google tips for search engine optimization acts to make it search engine friendly, and thereby increasing its page rankings. But, when it comes to choosing a suitable affiliate program, some serious behind the scene work has to be done for not all affiliate programs may pay handsomely.

Regarding finding the best affiliate programs available at present, go to forums and blogs where such aspects are discussed by likeminded people. It is always better to seek the advice of those who have had subscribed for affiliate programs and making/not making money already. They could tell you which affiliate program is better and which one is not. Remember, not all affiliate programs pay their affiliate partners reasonably.

However, don’t go by the percentage of commissions offered by an affiliate program alone for at the end of the day what translates to money is the amount of sales you do through your site or the conversion rate and nothing else. For example, being an affiliate partner to a site marketing $100 products (which is in high demand) and pays 30% commission is far better than another product that pays 75% commission but has a far lesser market share/value. Apply your common sense to full use to assess the situation.

It is also crucial to understand how referrals from your site are tracked by the affiliate sponsor. As mentioned above, since payments are directly linked to conversion rates, it is safe to have a program that offers 2-3 months for visitors to complete the deal after them clicking the affiliate link. Shorter the tracking period, lesser are your chances to earn commissions.

Finally, read and understand the terms/conditions governing a given affiliate program. Some affiliate merchants include sneaky clauses in the terms and conditions that could technically restrict the affiliate partner’s chances of earning commissions. Also, keep an eye on the payment terms mentioned in the contract. Some say they’ll pay the money once in two months, while some others send the money only if the total crosses $100. Avoid both types. Realize that there are affiliate programs out there that automatically send you the money once a sale is made. Always go for such sure shot affiliate networks.

Video Marketing

Video Marketing has now become one of the important segments of internet marketing. Video marketing is simply a technique adopted by online business firms to market their products and services via the creation of short video clips and displaying it on their websites. Developing an appealing as well as alluring video clip can undoubtedly fetch your product a favorable response. In other words, if your video content or information is of high quality, then it can easily generate good traffic to your website. In short, video marketing enables your website to have a good exposure.

Make Money With Online Videos

A website can utilize a video content in a number of ways. For instance, if you want to implement video contents for branding, improving sales, or driving traffic, then you could easily achieve it via some popular video sharing sites such as Google Video and YouTube. Likewise, a video content can be used for link bait, i.e., when a short informative video clip is uploaded in your website, then it encourages other website owners to link to your website. This in turn is highly beneficial for search engine optimization. Another way with which a video content can be utilized is through viral marketing. With viral marketing, an informative or funny video clip can go viral. On distributing it, the recipients or users could forward it to their friends and colleagues. Additionally, it also allows them to use video clips offline. However, video clips and contents can be proved beneficial only if it is updated with informative guides, interviews, and video tutorials.

One of the prime benefits of video marketing is that it can easily help in order to get your messages displayed. Since video content is quick as well as easy to understand, it could easily attract even a lay man. Another prime benefit of video marketing is that it can provide extra credibility for your business. In contrast to huge manuals or brochures that are attached with a product, a video could easily make understand the usage and purposes of a particular product or service. Above all, video marketing is regarded as a great means to enhance your business sales and maximize return on investment (ROI.)

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