Google AdWords was the original PPC marketing method and it has become one of the most popular methods of advertising online all time. Understanding how Google AdWords works is essential to not only being able to use other CPC services, but at the same time it is also important for getting the clicks that you want for the price that you want to pay for them.

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The first thing that you need to understand is that when you bid on a particular keyword with Google AdWords, part of their criteria for determining how much you pay for that keyword is the quality of your website in relation to that keyword. In other words, AdWords will look for a website with the keyword on it and many related keywords as well to make sure that your website is actually about what you are advertising on. Therefore, proper SEO of your click through point is essential to keeping the price for the keyword as low as possible.

Another thing that you need to know is that writing AdWords ads is quite a bit different from writing other ads. This is not like writing a landing page or a sheet of copy for an advertisement and if you treat it that way then you are only harming yourself. The title needs to be extremely catchy, but it also needs to be something that will draw the customer’s attention in a very real way. An example of this would be a question in the form of a common problem (i.e. Do you get headaches from your reading glasses?).

Then, you have two lines for a small ad as well as a place to put your URL. The two lines should not be selling the product (that is what your webpage is for), but rather should compliment your title in a way that makes the customer interested. For example, if your title was “Do you get headaches from your reading glasses?” then the next two lines might be something like “That was a real problem for me / until I found out why it happened” with the “/” being the line break between the two.